In an effort to “outwoke” other companies, Gillette (owned by P&G) has decided to release an ad in the US in effect telling men to “shape up” and confront their “toxic masculinity”. The ad has become a sensation and provoked much justified outrage, in my opinion, and not all of it from the right. You can watch it yourself (if you haven’t already) but it is nothing more than silly PC virtue signaling. In the ad, mostly white men (making the ad subtly racist) engage in various types of exaggerated boorish behavior. Now, “toxic masculinity” is one of many silly, meaningless made-up terms from the far-left like safe space, micro-aggression, white privilege and trigger-warning. But this represents another shot in the battle the left is carrying on against men.
When I buy a product, I want to buy the damn product, not be lectured or have a “discussion”.
What the ad didn’t mention is that virtually every advancement in human history has involved masculine men (and in many cases women, to give the ladies just due). They also founded this country (not that it is a plus for the far-left), ended slavery, stormed the Normandy beaches, won multiple wars against tyrannical regimes, put a man on the moon, and ran into the Twin Towers when they were burning, just to name a few.
Here are some other things “real men” do or don’t do:
They provide for and protect their families.
They open doors for ladies.
They do not father multiple children with multiple women out of wedlock.
They don’t leave their children without a father.
They protect the weak, like the unborn.
See if these “woke” leftists can grasp these concepts without having a melt-down.